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By Paul Lonardo
A lot of businesses seeking to either establish themselves or grow their clientele rely heavily on word of mouth. Greenville Aesthetics is a little different; they depend on word of mouth and lips and face.
Mark Clarke, a nurse practitioner (NP) with over twenty-five years of experience in the healthcare industry, established Greenville Primary Care in 2016, and last fall Greenville Aesthetics opened in the same location on Putnam Pike. The owners of this joint venture include Clarke, the Managing Partner, Linda Young, DNP, the company’s Medical Director, and Jasmine Torres, the Director of Operations, as well as serving as the Office Manager of Greenville Primary Care.
Clarke has proudly served our country, retiring as a Lieutenant Commander in the United States Navy and receiving a Master of Arts (MA) from the Naval War College. His chosen career is in the nursing field, however, and he has earned numerous degrees and accreditations, including an Associate’s Degree, Licensed Practical Nurse (LPN), from the Community College of Rhode Island, a Bachelor’s Degree in Nursing Science (BSN) from Rhode Island College, and a Master of Science in Nursing (MSN) from Simmons College.
“When I asked Dr. Linda Young to join my primary care practice last September,” Clarke says, “she expressed in interest in starting a second company and just doing aesthetics.”
At that point, Greenville Aesthetics was incorporated. People who may not be familiar with the word aesthetics, particularly as it applies to the medical profession, could be very well be wondering what exactly Greenville Aesthetics does. It would help to know that aesthetic medicine is an inclusive term for specialties that focus on improving cosmetic appearance through the treatment of conditions that include scars, skin laxity, wrinkles, moles, liver spots, excess fat, cellulite, unwanted hair, skin discoloration, and spider veins. Aesthetic medicine includes both surgical procedures such as liposuction, facelifts and implants, as well as non-surgical procedures. Although aesthetic medicine procedures are typically elective, they can significantly improve quality of life, psychological wellbeing and social function. This is what Greenville Aesthetics offers.
“There are other facilities that offer the same procedures we do,” Clarke says, “but you’re not going to find doctorally-prepared practitioners like Dr. Young.”
Dr. Young has received national certifications to perform the procedures that Greenville Aesthetics offers, so right now she is doing all of them. Clarke more or less runs the business aspects of the company, while Jasmine handles the nuts-and-bolts activities that are required, such as the ordering and paperwork. Next year, Clarke will be going out to Arizona to receive the specialized training that is required so that he will also be able to perform the procedures along with Dr. Young.
“We don’t do anything that we’re not thoroughly board-certified in,” Clarke says. “We’re not a fly-by-night operation. We make sure that everything we do, we do it to the highest degree of professionalism.”
The time is right for new clients. Vitality and youthfulness have always been highly coveted, but at Greenville Aesthetics they are affordable.
“People know what they want when they come in to see us,” Clarke says. “They do their research, and they are always pleasantly surprised by the prices we offer.”
This business model seems to be serving Clarke and his partners at Greenville Aesthetics well. To briefly go over the array of procedures offered at Greenville Aesthetics, we can start with one that most everyone has heard of; Botox®. These injections target muscles to reduce the appearance of fine lines and skin folds, particularly on the forehead and around the eyes.
Vi Peel is a medical-grade chemical peel for the treatment of acne, but also targets fine lines and wrinkles. This procedure is and effective for all types of skin, including under-eye treatments.
JUVÉDERM® derma fillers are used to add volume and soften the appearance of wrinkles in cheeks and to contour and plump lips.
Selphyl is based on a system utilizing a small amount of your own blood, which is placed in a tube with a separator gel. Not to get too technical, but a centrifuge is used to separate the plasma and platelets from the blood and then transferred into a calcium chloride solution. The mixture is ready for injection in ten minutes, and is used for various treatments such as hair loss, incontinence and erectile dysfunction.
One of the more interesting procedures is called “Vampire Facelift.” This is a more natural cosmetic treatment which uses your own blood products to naturally stimulate tissue growth.
While cosmetic procedures such as these are not covered by medical insurance, Clarke indicates that there are finance companies available to clients who are interested in obtaining loans for their treatments. Some procedures have to be repeated on a quarterly basis, while others can last as long as two or three years.
Overall health, nutrition and lifestyle all play in role in the expectations and outcomes of the procedures, so offering them under the auspices of a primary care facility is a great benefit to clients.
“Sometimes people will come in and request more than they need,” Clarke says. “Others may have unreal expectations. So we teach them what is reasonable and have them focus on attainable goals. We want to do just enough so they look improved and are happy with the results, but not so much that someone can tell they had work done. When someone leaves here, their face is our resume. That’s our mantra.”
Clarke’s goal is to grow Greenville Aesthetics in a two or three year time frame, and when they are able to increase their client base sufficiently enough, he would like to move the business into its own facility. He vows to keep the business in town. He grew up in neighboring North Scituate, and is a proud Smithfield resident, a town he has called home for the past thirteen years and where he has chosen to raise a family.
Greenville Aesthetics if located at 600 Putnam Pike, Suite #8 in Greenville. They are open 8-5 Mondays, Tuesdays and Thursdays, 8-4 on Wednesdays and 8-3 on Fridays. For more information, call Greenville Aesthetics at 401-349-4303.